L’Aubainerie - Always there for me

Our Company

Our mission | Our objectives | Our history |
Our stores: a wider network! | Our team | Purchasing policy

Our mission

L’Aubainerie is synonymous with fashion accessible to all. In fact, no one else offers a selection this trendy at prices this low!

L’Aubainerie has made it its mission to be a leader in the field of fashion for the entire family. We are committed to offering you the best value for your money, and styles that are in tune with the latest fashion trends. In fact, we intend to make L’Aubainerie the only real option for consumers looking to buy clothes for the whole family at affordable prices.

With stores across the province —half of which are called L’Aubainerie Concept Mode—we offer you a tremendous selection at the most competitive prices, no matter where you are.

Our objectives

To give you fashionable clothing at affordable prices all the time

For more than 60 years, L’Aubainerie has served its customers with a great deal of care. We have thought of everything to reflect the reality of your daily life. Our goal is to meet all your needs by offering you more brands, more variety and exceptional customer service, while keeping the same low prices, day after day.

To make your life easier and make you happy

The practical and affordable side to L’Aubainerie will completely transform your shopping experience. You’ll no longer feel stressed about going to the register, and you’ll find our stores well organized and equipped with spacious parking lots. All of a sudden, shopping at L’Aubainerie becomes pure pleasure!

To provide you with the best in fashion and help you save

As its name implies, L’Aubainerie is also about prices. You can buy everything you need and be up on the latest in fashion too. You can also save money and invest it in what really counts: a family outing or romantic weekend!

To present our team as a family

We know that the success of a company comes out of teamwork. L’Aubainerie employees have always been active participants in the evolution and growth of our stores. Transparency and the development of good interpersonal relationships are the values underlying everything that we do. Happy employees will, in turn, welcome you with warmth and generosity.

Our history

It was in 1944 that the founder of the chain, Mr. Jean-Noël Croteau, opened his first store in La Tuque, in the Mauricie region. At the time, the store was called L’Économie.

In the years to follow, more stores were opened by other members of the founder’s family: his brothers and their children. It was only at the beginning of the 80s that the chain really took off when some storeowners decided to change their image and increase the size of their stores. They all used the same signage for their stores and created a purchasing banner called Aubainerie Croteau. Their main goals were to increase their buying power, combine their ideas and unite their efforts in order to see this entirely Québec company prosper.

In 1997, the chain modified its name and decided upon being called L’Aubainerie. Its defined objective was to stay current in the fashion industry while maintaining affordable prices for all budgets. The new stores opened their doors under the name L’Aubainerie Concept Mode. The growth of the network was astounding. So much so, that there are now more than 40 stores across Québec. What’s more, we’re not finished growing!

Our stores: a wider network!

In order to maintain its growth, L’Aubainerie is constantly on the lookout for new business opportunities. With the help of a group of dynamic, united Québec merchants enthusiastic about what the future has to offer, L’Aubainerie has been able to develop a network which now includes more than 44 stores:

• 26 L’Aubainerie Concept Mode stores
• 11 L’Aubainerie stores
• 7 L’Aubainerie Entrepôt stores

L’Aubainerie Concept Mode

These stores are larger and more modern, provide a commercial environment that facilitates shopping, and better meet the requirements of our customers by providing more brand names, more variety, exceptional customer service and the same low prices.

Our team

Management

Made up of a Board of Directors, the Management focuses on the evolution of the L’Aubainerie concept and ensures that corporate goals are reached.

Head office

The L’Aubainerie head office is located in Anjou and its various departments provide all services to the network of stores:

Purchasing

Our purchasers keep their eyes on the market to find the perfect products that will seduce our customers and give them the best bang for their buck. They have established trustworthy business relationships with more than 150 suppliers.

Marketing and sales

Our marketing team ensures the deployment of advertising campaigns and promotions for the chain of stores.

Human resources

Our human resources department provides unparalleled support in terms of staff management to all the stores in the network.

IT

All merchants are connected to a computer network which allows them to obtain statistics and strategic information. This helps them make sound business decisions. The IT department is in charge of network maintenance, updates and data processing, and provides technical support to merchants both day and night.

Purchasing policy

Accepted payment methods: Visa, MasterCard and Interac

Exchange / refunds: Present your sales slip within 30 days of the purchase

Layaway plan: Possible for up to 30 days